Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share

Robert Marsh


Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share

Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share

  • Title: Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share
  • Author: Robert Marsh
  • ISBN: null
  • Page: 110
  • Format: Kindle Edition



Why do some brands resonate with consumers while others are ignored Why do humans crave stories even from the products they use Is there a framework for creating brand stories that captures attention This book will show you why a good brand story is critical to the long term success of any product or service By examining than 30 brand stories and what makes them wWhy do some brands resonate with consumers while others are ignored Why do humans crave stories even from the products they use Is there a framework for creating brand stories that captures attention This book will show you why a good brand story is critical to the long term success of any product or service By examining than 30 brand stories and what makes them work, readers will glean ideas for finding their own brand stories and learn how to communicate them better Full of interesting and compelling stories, Telling Your Brand Story is a guide for marketers, writers, startup founders and anyone else eager to learn how stories impact the way we feel about and interact with the brands we use You ll learn the neurological reasons why humans crave stories 17 different ideas for finding your brand story a framework for thinking through your brand s purpose and position to identify a brand story that will resonate with your customers ideas for sharing your story effectively


Recent Comments "Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share"

Must read before you start a businessI wish I could have read this book before I started my business. The lessons in this book would have saved many hours of redesigning my brand on several occasions. If your thinking about getting into business a must read, if your trying to brand yourself to an employer or B2B this will cut to the chase and make you unique if you just take the advice. You don’t need a Harvard Business Degree to understand branding. Just this book.

Short and sweet bookIf you really want to learn how to tell your brand story while at the same time being engaged and enlightened as you turn the pages,, do yourself a favor and read this book! It's not too long and has very good examples.

Great bookThis was a great book! Very informative and easy to read. It provided a lot of good information. I would definitely recommend.


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    Published :2018-01-13T21:41:07+00:00