How to Write a Good Advertisement

Victor O. Schwab


How to Write a Good Advertisement

How to Write a Good Advertisement

  • Title: How to Write a Good Advertisement
  • Author: Victor O. Schwab
  • ISBN: 9781614278863
  • Page: 493
  • Format: Paperback



2015 Reprint of 1962 Edition Exact facsimile of the original edition, not reproduced with Optical Recognition Software This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including 100 good headlines and why they work What the Illustration should and should not do 22 ways to hol2015 Reprint of 1962 Edition Exact facsimile of the original edition, not reproduced with Optical Recognition Software This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including 100 good headlines and why they work What the Illustration should and should not do 22 ways to hold the reader longer 14 instructive split run tests and Schwab was the head of his own ad agency as well as a student of advertising.


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  • Free Download [Business Book] ↠ How to Write a Good Advertisement - by Victor O. Schwab ✓
    493 Victor O. Schwab
  • thumbnail Title: Free Download [Business Book] ↠ How to Write a Good Advertisement - by Victor O. Schwab ✓
    Posted by:Victor O. Schwab
    Published :2018-04-05T09:40:26+00:00