Ari Herstand Derek Sivers
How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician
- Title: How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician
- Author: Ari Herstand Derek Sivers
- ISBN: 9781631491504
- Page: 121
- Format: Hardcover
Forget everything you think you know about the odds of making it in the music industry Today, odds mean nothing and success is not about lucky breaks It s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else We are living in the midst of an industry renaissance, one that has left the record coForget everything you think you know about the odds of making it in the music industry Today, odds mean nothing and success is not about lucky breaks It s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY do it yourself musicians have taken over These days talent is a given and success has to be earned.In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer songwriter Almost a decade later, he has become a founding member of the new DIY movement and a self sustaining musician, all without the help of a major label Now, drawing from years of experience, Herstand has written the definitive guide for other like minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance Incredibly comprehensive and brutally honest throughout, How to Make It in the New Music Business covers every facet of the new business, including how to Build a grass roots fan base and understand the modern fanBook a profitable tour, and tips for playing live, such as opening vs headlining etiquette, and putting on a memorable showBecome popular on YouTube, Spotify and SoundCloudGet songs placed in film and televisionEarn royalties you didn t know existed and reach your crowdfunding goalsMusicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.There has never been a better time to be an independent musician Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio worthy content from their basement and albums are funded not by record men but by generous, engaged supporters As result, How to Make It in the New Music Business is a must have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.
Recent Comments "How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician"
Excellent! Ah, brilliant. I am about to start managing my boyfriend's music career, and from following the author's blog posts on Patreon I knew this would be the best book out there. I do feel a bit overwhelmed from having read it all at once, but I just need to remind myself that Ari himself took about ten years to work out and apply all these tips to his own career. One step at a timeMy only wish is that he lived in the UK, as a lot of the tips are tailored to the US. However, I'm sure the pr [...]
Very interesting and detailed book. I read it, not because I am a musician, but I love music and am curious how independent artists can survive in an era where many illegally download their music.The author is a working musician and has a legal background, so he is ideally qualified to write this book. There is a lot of good information for anyone who wants to make it in the music business, or anyone who is just curious about it.
This is the most comprehensive book I have come across on the music industry. We received this book after we took Ari's webinar on the college market ( which was very informative and well worth the money). If you are looking to further your career this book will serve as a great resource. Keep in mind that the industry moves lightning-quick so you will need to cross-reference Ari's suggestions. What works for one band may not necessarily work for the next.
Ari's book is a straight forward "results mat vary" "How To" for aspiring musicians. The tone makes it feel like you're talking to a friend, who's definitely not a lawyer- but has been around the block. There are other books out there, on this topic (one, even, with the same title) but I found this one highly accessible and down to earth, which helps set it apart.
A pretty full proof guide to the DIY musician. Incredibly informative for a time when the industry is changing so dramatically. Like most books that have opinionated bases, this one should be taken similarly. It is not the end all be all of information by any means. Experience is (even as stated in this book) the best teacher. But this is certainly an amazing guide.
Now I haven't yet made it in the music business, but in my research of how to make it this book was the best I have read. It is written in a very approachable manner. He give context and great stories for everything that he brings up. Then he gives very brief succinct checklists for what to do. My strategic approach to making it has been well focused by this book. Must read!
Must-read for any band leader/manager or just any artist really. Some stuff is pretty obvious and some of the content is describes really advanced processes. One slight disadvantage: heavily targetted on the USA - i would say around 30% of the tips won't apply if you live outside the USA.
An excellent book. All the information is incredibly useful, right on point and I just love the checklists! It really helps organize your thoughts and make a plan. Before throwing your money at anyone offering paid online classes and webinars, seriously consider buying this book first.
90% is just common sense if you already in the band and doing something. Most of the stuff will be dated very soon. If you're complete beginner - it's fine, other than that not very good book. It's mind boggling how can someone write a book out of simple things.
Packed full of essential information!
Some very useful information accompanied by some fluff and an at times off-putting voice.
Best I have found on this subject. Very useful
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