Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society

Michael Schudson


Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society

Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society

  • Title: Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society
  • Author: Michael Schudson
  • ISBN: 9780465000807
  • Page: 385
  • Format: Paperback



A examination of advertising in America, as a business and as a social institution, finds much lacking in the business s importance and effectiveness and much that is problematic in advertising s social impact.


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