Media, The Second God

TonySchwartz


Media, The Second God

Media, The Second God

  • Title: Media, The Second God
  • Author: TonySchwartz
  • ISBN: 9780385181327
  • Page: 465
  • Format: Unknown Binding



Tony Schwartz, the man Marshall McLuhan called the guru of the electronic age tells how the media have shaped our world and how we can shape the media Illustrated by Nurit Karlin Who else could write brilliantly about media as a second god than one of the few humans who has leanrned how to use and control it Tony Schwartz This is a superb book SenatorTony Schwartz, the man Marshall McLuhan called the guru of the electronic age tells how the media have shaped our world and how we can shape the media Illustrated by Nurit Karlin Who else could write brilliantly about media as a second god than one of the few humans who has leanrned how to use and control it Tony Schwartz This is a superb book Senator Daniel Patrick Moynihan Media The Second God takes up where The Responsive Chord left off, and is indispensable reading for anyone who works with media Tony Schwartz shatters some myths and establishes some new standards by which all media will be judged Joseph Napolitan, International Political Consultant Students and scholars of communication should be grateful that Tony Schwartz has written another original, compelling book about how media work Tony Schwartz is a creative genius and a masterful teacher Professor Kathleen Jamison, Director of Graduate Studies, University of Maryland


Recent Comments "Media, The Second God"

الدعاية الذكية لن تحقق أي نجاح ما لم تعتمد على تكنيك هام؛ أن تحدد نقط معينة وتكررها كثيرًا. *جوبلز، وزير الدعاية السياسية في حكم هتلريستعرض توني شوارتز من خلال هذا الكتاب الدور الذي تلعبه وسائل الإعلام للتأثير على نفسية الجمهور وإدراكهم للمعلومات، وتبنيهم للأفكار والمعلوما [...]

FYI to ; this is not the Tony Schwartz who is the ghostwriter to Art of the Deal. It is the Tony Schwartz who created the 'Daisy' advertisement in 1964 for LBJ's campaign.

Media, The Second God


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    Published :2019-01-07T14:19:25+00:00

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